aerith

The fictional brand identity aerith is a dystopian approach to what nutrition could look like in the future in our fast-paced society. aerith is the first complete food source that is consumed only once a day. Each morning, all the necessary nutrients our bodies need are absorbed in a specially designed shower cubicle that gently sprays the rich liquid onto the skin. The nutrients then diffuse through the top layer of skin into the bloodstream and nourish the body. The fictional brand was created in the 5th semester on the topic of speculative nutrition in the future in collaboration with Veronika Vassilakou and Chiara Toteda under the direction of Franziska Callensee and Tim Nolden at Düsseldorf University of Applied Sciences.

In addition to the nutrients diffusing through the skin, molecules are absorbed through the mouth that satisfy the feeling of hunger and fill the stomach, as the substances increase in size on contact with the stomach membrane. Furthermore, fragrance molecules are absorbed through the nose to create a scented experience. The shower cabin also includes a voice assistant that facilitates use and creates an individual diet plan, depending on tolerance and the goal you have.
How to use:

Step 1: Purchase the four highly concentrated bottles of essential nutrients: vitamins, proteins, sugars and fats. For added enjoyment, flavours are available to experience aerith with the senses of taste and smell as well.

Step 2: Install the bottle in the device of the shower. Once you speak to aerith's voice assistant, the machine punctures the top of the bottle and connects the contents to the glands.

Step 3: When you start the intake, the nutrient-rich substance comes out of the shower within a few seconds. For ideal intake, you should be unclothed. For this reason, we recommend you to take the nourishment directly after your usual shower.
Photo by Veronika Vassilakou
Photo by Veronika Vassilakou

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