As important as the result is the process. For each individually created font, a material was used that underlines the statement of the quotes. The process of creating each customised letter can be seen in the photos below on the right side.

In addition to that, the location of the placement of each poster is also related to the message of the poster. For instance, the 3rd poster was placed in front of one of the Big Four companies.
poster 01 — quote: everything passes
poster 01 — quote: everything passes
poster 02 — quote: talk about your suffering
poster 02 — quote: talk about your suffering
poster 03 — quote: a body can’t always perform equally well
poster 03 — quote: a body can’t always perform equally well
poster 04 — quote: pain has its purpose
poster 04 — quote: pain has its purpose

view more projects