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The knowledge and community platform Change Room connects sustainability-driven fashion entrepreneurs and innovators with conscious consumers. The Düsseldorf-based but internationally oriented initiative wants to initiate a change in the fashion industry and shape the future of fashion together with its community. In order to strengthen the presence and increase awareness, a new fictional corporate design with defined design parameters was developed for Change Room in the 4th semester under the direction of Katharina Sussek at Düsseldorf University of Applied Sciences.